Affichage des articles dont le libellé est Competition. Afficher tous les articles
Affichage des articles dont le libellé est Competition. Afficher tous les articles

mercredi 2 octobre 2013

Surf Roxy Sexy Ad for Biarritz competition rides wave of controversy (VIDEO)

Stephanie Gilmore, the blonde faceless caressed by the camera in an advertisement of controversial surf Roxy sportswear, is a five-time world champion surfer, but you don't know it by the commercial. Not navigating it in place; Instead, the lens sails by you.

That's why Roxy spray of ocean cheesecake to promote surfing Pro Biarritz 2013 meeting is a big wipeout, according to critics.

As the video above shows, there are shots of the bed of the person surfing, shots of the shower from the person that practices surf but not a picture of wave - riding. The closest has streams by sliding his background as she paddles through the water.

Keep Gilmore anonymous was going to pique curiosity (which was later revealed in a companion video); Instead he woke up reaction.

Social media objectors swelled. Do wrote a commentator in the Roxy's Facebook page: "suppose that brand does not choose for my bikini, my protector or any accessory this year"? Tip: it is a brand that launched a video too stupid and sexist recently... "

Critics of the press's communication also had his word. Ask why athletes should be sexualized, self-described "addicted to surfing" aunt Calvo said in the Guardian: "this small clip of porn soft - core semi voyeuristic represents a professional sport that has been fighting a long and ongoing battle for gender equality".

AdWeek found marketing less tubular, noting: "coming from a company that aims to talk about athletes, the teaser video virtually ignored athletics for blatant eye candy."

Industry trade also took Roxy task for his word without commitment "salad", in which said its marked's Facebook page visitors, "certainly you do not have to be sexy to be an athlete, & we also believe that it is not bad to be an athlete and be sexy, if you decide to be".

What do you think of ad? Leave your thoughts below.

Also in HuffPost:

jeudi 15 août 2013

Chris Kluwe On Co-Existing With His Competition For Oakland Raiders Punting Job

AppId is over the quota
AppId is over the quota

After eight years, punter Chris Kluwe finds himself again in a heated camp competition, and this time he’s the veteran up against a strong-legged youngster in Marquette King.

Read the whole story at The MMQB

mercredi 5 juin 2013

Spelling Bee Vocabulary Test: 2013 Scripps National Competition Began With New Element (PHOTOS)

Scripps Contestants in the Scripps National Spelling Bee take the preliminary test, which includes a vocabulary section this year, Tuesday, May 28, 2013, in Oxon Hill, Md. The 86th Scripps National Spelling Bee is under way, with 281 youngsters taking the first vocabulary test in the history of the competition.

OXON HILL, Md. -- Jae Canetti said he screamed "No!" when he learned the National Spelling Bee would be introducing a vocabulary test. He started changing the way he prepared, studying definitions of words on the bus ride to school each day.

At least the extra work appeared to have paid off. When the 11-year-old from Fairfax, Va., took the test Tuesday morning, he felt he did just fine.

"I knew a lot of the words," Jae said. "It definitely was not, like, painstaking."

The 86th edition of the Scripps National Spelling Bee took on new meaning – or rather, lots of meanings – with organizers having decreed that the precocious youngsters need to prove they know more than just how to spell. The 281 competitors took a 45-minute computer test that probed their knowledge of both spelling and vocabulary, with the results to be combined with Wednesday's onstage round to determine who advances to the semifinals Thursday.

For the most part, the spellers had the same reaction to the vocabulary test: Good idea, but they wished they had known about it sooner.

"I think everybody wasn't expecting it, because it was something you weren't thinking they were going to put in," said 12-year-old Mary Elizabeth Horton from West Melbourne, Fla. "But it definitely changes everything."

Organizers announced the addition of vocabulary seven weeks ago, saying it reinforces the bee's mission to encourage students to broaden their knowledge of the English language. They waited until all of the qualifying bees had been completed so that the spellers would be on equal footing in their preparation.

"Before they announced the vocabulary, I paid attention to the definitions but I didn't focus too much," said 13-year-old Arvind Mahankali of New York. "But then after they announced it, I occasionally had my dad quiz me on vocabulary words, and I studied the definitions once in a while."

Arvind is one of the favorites, having finished third last year, and as he took the vocabulary test he was grateful for a trick everyone learns at school: the process of elimination.

"It was good that they gave multiple choice, so that you could eliminate incorrect answers," Arvind said. "I had to guess at one or two in vocabulary. ... I think it's not too bad of a change, actually. The vocabulary words, they're pretty easy to someone who studies well enough."

There will be another vocabulary test for those who make it to the semifinals, but Thursday night's finals will look the same as always – with spellers taking turns tackling incredibly difficult words under the bright lights of prime-time television until only a champion remains. The winner takes home more than $30,000 in cash and prizes.

The environment Tuesday morning was more low-key. Still, the tension and pressure were evident. The test took place inside a large hotel ballroom, where about 50 spellers at a time sat at a long, rectangular table staring at computer screens. They emerged one by one, greeted with pats on shoulders from parents and whispers of "How'd it go?" There was also a blind speller who took her test in Braille.

The scoring system has the complexity usually associated with something like Olympic gymnastics: 24 words to spell and 24 words to define, although only 12 of each count toward the total score. There was also a pair of extra vocabulary words worth three points each. The spellers were asked to choose among four possible definitions for each vocabulary word.

The lists of words on Tuesday's tests will be announced Wednesday, after the final scores are tabulated.

Organizers might tinker with the format in future years, but there's little doubt that the vocabulary test is here to stay.

"I really like the intended purpose, which is to emphasize vocabulary," said 1999 champion Nupur Lala, who was featured in the documentary "Spellbound."

"I think the level of competition has reached such an apex at this point that they need something else to differentiate spellers – and still keep the bee an educational exercise."

___

Follow Joseph White on Twitter: http://twitter.com/JGWhiteAP

Get Alerts